Advanced Paid Search Marketing Guides

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ADVANCED GUIDES

Affordable in depth guides put proven Adwords
strategies right at your finger tips

“Our advanced paid search marketing guides are chock full of proven strategies and tactics based on years of experience, testing and effort. Boiled down into easily digestible and actionable formats perfect for improving your campaigns.”

As much as I’d love to consult every business in the country on how to get more out of paid search marketing, the reality is that would be impossible. Instead, I’ve taken the knowledge and information crafted over years of experience in the field, the same knowledge and information companies pay me thousands of dollars to teach them, and I’ve put them into these guides you can purchase at incredibly affordable prices.

These are not your basic how to start a campaign type tips. If you need basic help we have plenty of free resources for you to reference. Rather, these are advanced tactics you implement to master paid search marketing and turn it into an ROI monster for you business.

Google, Bing and Yahoo are all powerful platforms that allow you to craft ROI positive, tractable and repeatable marketing programs. But they all have their benefits and their pitfalls. If not done properly, you can spend a lot of money and generate very little in return. Now is the time to capitalize on our knowledge and experience to be sure your programs are achieving your business goals.

If you need immediate help, we also offer paid search marketing services to fit your businesses needs. We can coach your team, audit your paid search program or manage it all for you. Contact us to schedule your free consultation so we can learn more about your individual goals.

No matter where you are in your paid search marketing evolution, our advanced guides will help get you to the next level. 

Ultimate Guide to Google Adwords

Ultimate Guide to Google Adwords

Our Ultimate Guide to Google Adwords offers over 70 pages chock full of our proven strategies you can use to lift your Adwords campaigns to new heights.

This guide covers everything from optimizing settings, landing pages, budget allocation, reporting, keywords, ads and lead management to re-marketing and a bonus of 3 important sales reports you need to be sure you get everything you can out of your Adwords program.

Analyzing Paid Search Marketing Campaign Results

Analyzing Results of Your Paid Search Marketing Campaigns

Our guide to Analyzing Your Paid Search Marketing Campaign Results offers over 44 pages of best practices to help you measure and improve your campaigns.

This guide covers everything you need to know about choosing what to analyze from funnel performance and campaign improvement perspectives.

We cover choosing what KPIs to track, analyzing your funnel, connecting investment to ROI, analyzing your program and individual campaigns, gathering more data and scaling your budget while maintaining ROI.

15 Tips to Improve Your Google Adwords Campaigns15 Tips to Improve Your Google Adwords Campaigns

For those of you looking for some quick hit improvements you can use to improve your campaigns right now, this guide is for you.

This guide to improving your Google Adwords campaigns offers 15 tips to you can use right away to improve our paid search marketing program.

These are strategies that every level of paid search marketer can use to generate more leads and sales on the most popular search engines. 

We use these strategies for our programs for our clients every day because they work. And now, you can use them too.

Scale Your Paid Search Marketing Campaigns While Maintaining ROIScaling Your Paid Search Marketing Program

Our guide to Analyzing Your Paid Search Marketing Program While Maintaining ROI offers over 44 pages of proven strategies to help quickly and efficiently scale your campaigns.

This guide covers everything you need to know about scaling your paid search marketing programs while maintaining, or even increasing your return on investment.

We cover the proper foundational elements needed before you scale, what levers you can pull to scale your program, how to scale from the front and back end of your funnel and what can be done in lead management, sales and reporting to make sure you are positioned to take advantage of the increase lead flow.

There are many different areas you need to address in accomplishing this goal, and we’ll hit on the ones we use to grow our client programs with an eye towards the all important return on investment.

Improving Your Keyword Quality ScoresImproving Your Keyword Quality Scores

Our guide to Improving Keyword Quality Scores offers 35 pages of proven strategies to help quickly and efficiently unlock the powerful benefits of Ad Rank improvement.

Ad Rank is the key to increasing your average position while reducing your cost per click and cost per conversion. Keyword quality scores are at the heart of improving your Ad Rank, and is one of the highest reported challenges paid search marketers deal with.

Our guide to improving your keyword quality scores will help you solve this pressing challenge and push your paid search marketing performance to new heights.

These are strategies that every paid search marketer can deploy across your campaigns today. We cover the Ad Rank equation, improving click through rates, targeting keywords to the buyers journey to attract in-market-now prospects, keyword bucketing, targeting, match types &bid types, ad relevance & components, ad extensions, landing page content & usability and conversion mechanisms.

We use these strategies for our programs for our clients every day because they work. And now, you can use them too.