Paid Search Marketing Diagnostic Survey

Are You a B2B or B2C Business? *

We are a B2B
We are a B2C

Do You Sell a Product or a Service? *

We sell a product
We sell a service

What Industry are You In? *

What is the Size of Your Business in Gross Revenue? *

$0 to $1 Million
$1.1 Million to $5 Million
$5.1 Million to $10 Million
$10.1 Million to $50 Million
$50 Million or Larger

How Long Have You Been Utilizing Paid Search Marketing? *

Less than one year
One to three years
Three to five years
More than five years

How Much of Your Marketing Budget Do You Allocate to Paid Search Marketing Each Year? *

0% to 10%
11% to 20%
21% to 40%
More than 40%

Is Your Program Currently Managed Internally or by an External Contractor or Agency? *

Managed in-house
Managed by a contractor or agency

Have You Had Any Formal Training in Paid Search Marketing? *

Are Your Click Through Rates Below or Above Industry Averages? *

Above
Below
I Don't Know

Are You Applying Budget According to Individual Campaign ROI? *

Are Your Conversion Rates Above or Below Industry Averages? *

Above
Below
I Don't Know

Are You Converting Prospects Below, at or Above Your Target Cost Per Lead/Sale? *

Below
At
Above

Do You Optimize the Full Selection of Settings Available in Adwords/Bing? *

Yes
No
I Don't Know

Are You Compiling and Analyzing Front and Back End Performance Data? *

Based On Your Previous Answers our Research Shows You Tend to Struggle with One of Many Paid Search Marketing Challenges. Which of the Following is Your Biggest Challenge Right Now? *

Tracking conversions
Driving high rates of quality prospects
Optimizing a limited budget
Converting high rates of visitors
Improving keyword quality scores
Keeping campaigns organized
Analyzing results to verify campaigns are working
Improving ROI in the face of big competition and while scaling budget
Keeping up to speed with the frequent changes to paid search marketing tools

Name *

First

Last

Email *

Message

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Thanks to All of You!

Our members are truly what make this community great. We thank you for your participation, willingness to share your knowledge and your constant support.

Together, we will continue to unlock the secrets of profitable paid search marketing programs and drive our collective success to new heights!

~ Daryl Eames

The Paid Search Society - Sponsored by New England Web Strategies

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