Facebook Marketing - Social Media Marketing

3 Reasons You Should Be Advertising on Facebook

3 Reasons You Should Advertise on Facebook

When Facebook’s user base started to plateau a few years ago, some predicted a slow decline for the social media giant. Instead of fading out like MySpace, Facebook constantly reinvents itself to serve a thriving user base in new and exciting ways. Facebook’s advertising product serves as an extension of the social platform, allowing social savvy entrepreneurs and multi million-dollar companies to tap into the power of digital connectivity.

For businesses that invest in paid advertising, Facebook Ads maximize visibility and encourage higher rates of ad engagement. The future of advertising is largely social – whether you are new to social media or looking to revamp – refine your paid social advertising game for higher ROI.

It’s not hard to engage on Facebook – anyone can create a Facebook Ad using the robust tutorials Facebook provides. To maximize a return on Facebook Ads, however, you should take your strategy a step further. Budgeting, audience insights, and interplay among different paid search tactics all play roles in building an advanced Facebook Ad strategy.

Paid advertising on Facebook, a social media network with a daily average of 1.13 billion active users, can directly improve business outcomes. Use an optimized Facebook Ad to:

  • Target existing customers and new prospects. Re-posting your blog content on Facebook reaches a limited number of readers. Using the advertising product, you can input customer contact information for targeted advertising and use Custom Audiences and Lookalike Audiences options to reach those most likely to make a purchasing decision.
  • See measurable results. Instead of outlining return on investment (ROI) through a complex customer journey, create a straighter path from audience awareness to sale. Optimized Facebook Ads will boost your bottom line in a visible and measurable way while building brand exposure and encouraging higher rates of ad engagement. Social ROI can be almost as valuable to a brand’s long-term strategy as financial ROI.
  • Save time. Organic search is a long-term investment. You may not see results for months or years. Use an integrated and comprehensive paid search strategy to boost other marketing activities and meet both short- and long-term sales goals.

To understand the strategy behind using Facebook Ads and gaining a competitive edge, visit often. We’ll be posting insights you can use to develop the most successful Facebook ad campaign you’ve created to date.

Daryl
Daryl Eames is a Digital and Inbound marketing professional specializing in lead generation and lead nurturing via paid search, email marketing and marketing automation tools. Learn more from our current interview at the Queen City Buzz!
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